Look East was a TRCmedia introduction to Asia Markets and Investment, hosted in Glasgow in March 2018.

On Monday 5th March 2018 TRC hosted an intensive one-day workshop for digital and tech companies looking to expand their business into Asia.

The workshop was led by Hugh Mason, co-founder and CEO of JDFI: Southeast Asia’s first accelerator programme for tech entrepreneurs. Hugh moved from the UK to Singapore ten years ago and has since helped over 70 businesses raise tens of millions of dollars. The workshop also welcomed case studies from Rebecca Moore, Director of Growth at Skyscanner and Gerry McCusker, CEO at Dog.

“Dynamic, punchy presentation on Far Eastern opportunities from a great roll call of speakers who were frank, open and honest about the challenges – and opportunities!” Damien Smith, ISO Design

“Interesting and eye opening at times. A great insight on the business culture/working practice of eastern markets.” Stephen Weir, MadeBrave


  • Why Look East? – The pull of Asia and the push from home markets
  • How to expand east – Mapping, target markets, pros and cons
  • Case Studies – Scottish companies present their experience of doing business in Asia
  • Navigating cultural differences
  • Business Model Analysis
  • Market Analysis
  • Identifying and approaching key gatekeepers on the ground in Asia
  • Action planning

Hugh Mason is CEO at JFDI.Asia and Adjunct Associate Professor at National University of Singapore. Since 2012 he has co-founded, mentored or invested in more than 70 startup companies, achieving 48% IRR. Born a UK citizen, Hugh is now a Permanent Resident of Singapore.

In 2009 Hugh co-founded JFDI.Asia. As the first business accelerator in SE Asia, JFDI proved pivotal in kick-starting Singapore’s entrepreneurial ecosystem, deploying approximately USD3m into a portfolio of 70 international startups. JFDI has also supported thousands of start-up founders through its outreach programs. The second book that Hugh co-edited, Facing Down Failure, captures eight Singapore startup stories.


Rebecca Moore is Director of Growth for the EMEA region at Skyscanner. Becs joined Skyscanner in 2014 in a strategy and operations role. Her time at Skyscanner has seen her lead a programme reorganizing the business to its current Growth model in addition to implementing and running Skyscanner’s Asia-Pacific Growth Tribe. Prior to Skyscanner, Becs has worked in a variety of business sectors in a range of business operations and change management roles


Gerry McCusker is CEO at Dog, an independent digital communications agency. Since 2001, Gerry has driven the agency’s expansion from 10 to 75 staff across offices in Glasgow, London and South East Asia. Having entered the South-East Asia market back in 2012, and opening an office in Jakarta in 2015, Dog has established its position as a strategic and challenging player in the market.


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