Lee brings a wealth of experience to the TRC board, including seven years at the helm of one of Scotland’s most recognised creative agencies, Wire, working across clients including BAFTA Scotland, Tennent’s Lager and ScotRail.
Joint Managing Directors of TRCmedia, Claire Scally and Margaret Scott, said:
“Lee is an excellent addition to the TRC board, bringing a wealth of both business expertise and creative insight, demonstrated daily through the hugely successful Wire.”
“Encouraging business leaders and equipping them with the training and development necessary to achieve their full potential is at the heart of what we do at TRC. What Lee has accomplished with Wire in only seven years, growing from a two person business with her co-founder Pam Scobbie to a team of 22 working across two cities is really inspiring.”
Lee Beattie, co-founder and Strategy and Culture Director of Wire, added:
“Training and development is something that’s hugely important to us at Wire. We invest in our team and we’re focused on inspiring them and supporting their learning – whether that’s through dedicated training or using their cultural allowance fund. I’ve admired the work that TRC deliver for some time, so I’m excited about collaborating with the team and fellow board members to strengthen existing training and contributing to future plans.”
2018 marks TRCmedia’s 20th anniversary, having provided high-end training to TV and digital businesses since our inception in 1998. Speaking of the milestone, TRC’s managing directors Margaret Scott and Claire Scally said: “We have big plans for our birthday celebrations in Summer and are enjoying working with Lee and the rest of the board on the next exciting phase of TRC.”
TRCmedia is one of the UK’s top trainer providers for TV and Digital Media. Supported by by Channel 4, BBC, Scottish Enterprise and Creative Scotland, TRC delivers long-form training programmes and short courses designed to tackle industry needs. TRC‘s in demand programmes combine workshops with leading industry experts and international business trips to centres of excellence in digital and TV. Now in its twentieth year of operation, TRC have supported business leaders from companies including STV and Skyscanner, turning careers and businesses around.
Lee Beattie is Co-Founder and Strategy and Culture Director of Wire. Lee co-founded Wire almost seven years ago alongside Pam Scobbie with the aim of offering a clever, creative communications agency with a 360-degree approach to campaigns.
Life before Wire included ten years of devising stand-out, national campaigns, as well as handling the issue management strategy, for some of the UK’s most successful Events including Jim Beam Music, T in the Park, Download Scotland, Big Day Out at the Green and T-Mobile presents. Within Wire, project work for the likes of Piping Live, DF Concerts, Best of the West and Tiree Music Festival strongly relies on engagement with the tourist market, domestic and international, to drive footfall so collaborative working with partners such as VisitScotland and Calmac in some instances, have been key to their success.
Lee also leads the company’s strategy ensuring tight processes are in place for budgets, evaluation and reviews. She has built an inspiring, efficient culture promoting both staff and client development and satisfaction. This includes progressive, flexible packages and professional development plans for all employees. This, coupled with thorough client briefings, reviews and evaluation structures, has ensured that the agency has maintained a 98% staff retention rate and 100% client retention rate for the past three years.
As a result, Lee was shortlisted as Agency Star Of The Year at the Marketing Society Scotland Star Awards 2016 and named Business Woman of the year alongside Pam Scobbie at the Scottish Women In Business Awards.