Head of Realtime
Axis Animation
Digital Training
CrossCreative:Immersive
CrossCreative:Immersive is TRC’s transformative training and development programme for immersive companies throughout Scotland’s digital sector.
The immersive economy is going to transform the ways we communicate, work, and play. With a government focus as part of the Industrial Strategy and global forecasts predicting explosive growth in the market, it is hard to think of a sector that immersive will not have some kind of an impact on.
CrossCreative:Immersive is aimed at creative/tech businesses already working in immersive content/storytelling or looking to develop into this new area. The programme has been designed to help these businesses increase their knowledge of areas of growth and opportunity in this space and develop new business links.
Kicking off in the October, the programme runs over five months and comprises monthly sessions in Glasgow and an international field trip to North America which will give participants unique access to leading companies in VR/AR/XR across tech, content and distribution.
Applications for CrossCreative:Immersive are closed. For reference, please see eligibility criteria below.
CrossCreative:Immersive is open to senior creative/tech professionals with strategic influence in commercial immersive businesses in the digital sector in Scotland. This includes but is not limited to: digital design, marketing, content, publishing, entertainment, products & services, games, animation, and platforms/software.
We welcome applications from candidates who will use this opportunity to drive their business forward.
Selection on CC:I is a highly competitive, with candidates chosen on the basis of talent/track record, business need and clearly articulated business goals.
Through a combination of case studies, facilitated conversations and targeted training with leading thinkers from different parts of the immersive landscape, delegates will be challenged to develop themselves and their businesses to meet the needs of this growing industry.
Training will be delivered through monthly sessions over a period of five months. We work with leading trainers and respected industry professionals who have collaborated with TRC over several years and receive consistently excellent feedback from our delegates. Session topics for 2019/20 will include the following:
• the future of immersive
• market analysis
• the financial landscape and potential sources of funding for immersive projects.
• developing your brand
• pitching and presenting
• creative problem solving
• Session 1: October 29th–30th 2019
• Session 2: November 27th-28th 2019
• Session 3: January 18th-22nd: International trip to North America 2020
• Session 4: February 18th 2020
• Session 5 (tbc): March 2020
CrossCreative:Immersive is heavily subsidised by our partners: Scottish Enterprise, Screen Scotland, Channel 4 and BBC Nations and Regions. There is a company fee of £500.
In addition to the CC:I programme, TRC and StoryFutures Academy worked together to deliver an immersive bootcamp to offer transformative training and development for mid-senior level professionals in Scotland’s creative and immersive media sector. Companies participating in CC:I also had the opportunity to apply for support from StoryFutures Academy to enable them to bring immersive storytelling talent into their company on placement.
Find out more about the bootcamp here.
Applications closed
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What's on offer
Sessions will be delivered by leading trainers and industry experts.
Topics covered will include:
- Innovation in Immersive, the Art of the Possible.
- Effective business and personal messaging and pitching
- Creative processes for problem-solving, goal-setting and strategic planning
- Finance models and funding landscapes
The CC:I delegates
Simon Meek
Creative Director
The Secret Experiment
CrossCreative:Immersive 2019
Cross Creative 2011
What our alumni say...
“Through meeting so many exciting, high energy businesses out in Toronto, I was given a unique opportunity to see how they had managed their growth and learn from their successes and mistakes.”
Jemma Goba, Tanami
"Cross Creative offered unparalled access to companies like Facebook, Pixar, Dropbox and Google, where I saw the drive and ambition shine through… I’ve come back with great international connections, renewed enthusiasm and confidence, and many ideas to grow our company to the next level."
Marcus Fields, School Cloud Systems
“This type of training is so critical to helping deliver successful digital businesses in Scotland and can't be found anywhere else.”
Jo Watts, Effini
"The trip opened my eyes to what’s possible if we act with confidence. We have a huge opportunity here in Scotland, we have the talent and support to build our own brands and companies to compete on a global stage. I’m excited to take what I’ve learned and apply it to my business and my clients’ businesses."
Nathan Fulwood, CreateFuture
CrossCreative:Immersive is an original training concept by TRC.
CrossCreative:Immersive is heavily subsidised by our partners: Scottish Enterprise, Screen Scotland, Channel 4 and BBC Nations and Regions. There is a company fee of £500.
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