Digital Producer Programme
Applications are currently not open for the Digital Producer Programme.
If you’d like to hear about any future editions and opportunities, register your interest here.
Introducing the Digital Producer Programme: a practical new training opportunity designed to help independent production companies thrive in a digital-first content economy.
Building on the success of the last two editions of FutureProof, we identified a clear opportunity to support further growth in the digital first area.
As audiences continue to shift towards online platforms, independent production companies need the skills and capacity to build direct relationships with viewers, make better use of existing IP, and create new routes to income beyond traditional commissioning. This programme helps companies develop digitally confident talent who can manage day-to-day channel activity, spot growth opportunities, and turn creative assets into measurable audience engagement and commercial value.
The pilot programme will support digital natives to build the skills needed to manage YouTube channels, optimise content, understand performance, grow communities, and develop new opportunities from original formats and existing IP.
The programme brings together both TRC alumni, from initiatives such as rad Scotland and FormatLab, and new participants from independent production companies, creating a stronger pipeline of digital talent across the sector and providing new skills development opportunities.
Through focused, hands-on training, participants will learn how to create, repurpose and grow content for online audiences while helping indies unlock new value beyond traditional commissioning models.
The Digital Producer Programme is funded by Screen Scotland.
The two-week course will include in depth sessions on the following topics:
- YouTube’s Role in a Changing Media Landscape
- YouTube Strategy & Growth
- Repurposing IP
- Analytics & Data
- Content & Project Management
- Community Growth & Trends
- Creative Production
Digital Producer Programme will take place in July 2026.
By the end of the programme, participants will be able to:
- Develop data-led YouTube strategies that support audience growth and align with company goals.
- Optimise videos, titles, thumbnails and metadata to improve discoverability, retention and click-through.
- Manage content workflows, analytics and day-to-day channel activity with confidence.
- Build engaged online communities and create new value from original content and existing IP.
