CrossCreative: Immersive – Archived

Digital Training

CrossCreative: Immersive

CrossCreative:Immersive is TRC’s transformative training and development programme for immersive companies throughout Scotland’s digital sector.

The immersive economy is going to transform the ways we communicate, work, and play. With a government focus as part of the Industrial Strategy and global forecasts predicting explosive growth in the market, it is hard to think of a sector that immersive will not have some kind of an impact on.

CrossCreative:Immersive is aimed at creative/tech businesses already working in immersive content/storytelling or looking to develop into this new area. The programme has been designed to help these businesses increase their knowledge of areas of growth and opportunity in this space and develop new business links.

Kicking off in the October, the programme runs over five months and comprises monthly sessions in Glasgow and an international field trip to North America which will give participants unique access to leading companies in VR/AR/XR across tech, content and distribution.

Cross Creative: Immersive Alumni

Michael Zaman

Head of Realtime – Axis Animation

Tom Bryant

Managing Director – Interference Pattern

Damien Smith

Creative Partner – ISO Design

Calum Crotch

Creative Technologist – Made Brave

Simon Meek

Creative Director – The Secret Experiment

Mia O’Neill

Marketing Manager – Soluis Group

Graeme Sutherland

Creative Production Team Lead – Whitespace


Applications for CrossCreative:Immersive are closed. For reference, please see eligibility criteria below.

CrossCreative:Immersive is open to senior creative/tech professionals with strategic influence in commercial immersive businesses in the digital sector in Scotland. This includes but is not limited to: digital design, marketing, content, publishing, entertainment, products & services, games, animation, and platforms/software.

We welcome applications from candidates who will use this opportunity to drive their business forward.

Selection on CC:I is a highly competitive, with candidates chosen on the basis of talent/track record, business need and clearly articulated business goals.

Through a combination of case studies, facilitated conversations and targeted training with leading thinkers from different parts of the immersive landscape, delegates will be challenged to develop themselves and their businesses to meet the needs of this growing industry.

Training will be delivered through monthly sessions over a period of five months. We work with leading trainers and respected industry professionals who have collaborated with TRC over several years and receive consistently excellent feedback from our delegates. Session topics for 2019/20 will include the following:

• the future of immersive
• market analysis
• the financial landscape and potential sources of funding for immersive projects.
• developing your brand
• pitching and presenting
• creative problem solving

• Session 1: October 29th–30th 2019
• Session 2: November 27th-28th 2019
• Session 3: January 18th-22nd: International trip to North America 2020
• Session 4: February 18th 2020
• Session 5 (tbc): March 2020

CrossCreative:Immersive is heavily subsidised by our partners: Scottish Enterprise, Screen Scotland, Channel 4 and BBC Nations and Regions. There is a company fee of £500.

In addition to the CC:I programme, TRC and StoryFutures Academy worked together to deliver an immersive bootcamp to offer transformative training and development for mid-senior level professionals in Scotland’s creative and immersive media sector. Companies participating in CC:I also had the opportunity to apply for support from StoryFutures Academy to enable them to bring immersive storytelling talent into their company on placement.

Find out more about the bootcamp here.

Get in touch

Are you interested in this programme or do you have any questions about our courses?

Contact us via this form and a member of our team will get back to you via e-mail.

CrossCreative:Immersive is an original training concept by TRC.

CrossCreative:Immersive is heavily subsidised by our partners: Scottish Enterprise, Screen Scotland, Channel 4 and BBC Nations and Regions. There is a company fee of £500.