TRC's Cross Creative group spent a week in Canada meeting some exciting people in the world of digital and tech. Here's who we met and what we learnt.
CrossCreative:Immersive is TRC’s transformative training and development programme for immersive companies throughout Scotland’s digital sector.
The immersive economy is going to transform the ways we communicate, work, and play. With a government focus as part of the Industrial Strategy and global forecasts predicting explosive growth in the market, it is hard to think of a sector that immersive will not have some kind of an impact on.
CrossCreative:Immersive is aimed at creative/tech businesses already working in immersive content/storytelling or looking to develop into this new area. The programme has been designed to help these businesses increase their knowledge of areas of growth and opportunity in this space and develop new business links.
Kicking off in the September, the programme runs over five months and comprises monthly sessions in Glasgow and an international field trip which will give participants unique access to leading companies in VR/AR/XR across tech, content and distribution.
CrossCreative:Immersive is open to senior creative/tech professionals with strategic influence in commercial immersive businesses in the digital sector in Scotland. This includes but is not limited to: digital design, marketing, content, publishing, entertainment, products & services, games, animation, and platforms/software.
We welcome applications from candidates who will use this opportunity to drive their business forward.
Selection on Cross Creative is a highly competitive, with candidates chosen on the basis of talent/track record, business need and clearly articulated business goals.
Applications open in August. The training programme will run from September 2019 until February 2020. Specific dates will be confirmed shortly.
CrossCreative: Immersive is heavily subsidised by our partners: Scottish Enterprise, Screen Scotland, Channel 4 and BBC Nations and Regions. There is a company fee of £500.
Applications live in August 2019
Register to receive updates about the programme and be the first to know when applications go live!
What's on offer
Sessions will be delivered by leading trainers and industry experts.
Topics covered will include:
- Innovation in Immersive, the Art of the Possible.
- Effective business and personal messaging and pitching
- Creative processes for problem-solving, goal-setting and strategic planning
- Finance models and funding landscapes
Session dates to be announced.
What our alumni say...
“Through meeting so many exciting, high energy businesses out in Toronto, I was given a unique opportunity to see how they had managed their growth and learn from their successes and mistakes.”Jemma Goba, Tanami
"Cross Creative offered unparalled access to companies like Facebook, Pixar, Dropbox and Google, where I saw the drive and ambition shine through… I’ve come back with great international connections, renewed enthusiasm and confidence, and many ideas to grow our company to the next level."Marcus Fields, School Cloud Systems
“This type of training is so critical to helping deliver successful digital businesses in Scotland and can't be found anywhere else.”Jo Watts, Effini
"The trip opened my eyes to what’s possible if we act with confidence. We have a huge opportunity here in Scotland, we have the talent and support to build our own brands and companies to compete on a global stage. I’m excited to take what I’ve learned and apply it to my business and my clients’ businesses."Nathan Fulwood, CreateFuture
Cross Creative:Immersive is an original training concept by TRC.
Cross Creative:Immersive is heavily subsidised by our partners: Scottish Enterprise, Screen Scotland, Channel 4 and BBC Nations and Regions. There is a company fee of £500.
5 Reasons Why... You Should Apply for Cross Creative
Umming and ahing as to whether you should apply for Cross Creative? Read this!
Cross Creative Alumni
Daniel is Co-Founder and Strategy Director of specialist social media agency Hydrogen and was a delegate of the 2017/18 Cross Creative programme.