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TRC Event: Under the Influence - Instagram to iPlayer

Image credit: BEEZR Studios, Jamie Genevieve #Unfiltered for BBC Scotland

Content creators with huge followings, engaged fans consuming their content daily and credibility among the elusive 16-34 audience… are influencers the perfect partners for TV and brands?

Agencies and brands have been harnessing the power of influencer marketing for some time now, and we’re seeing a rise in YouTubers and other content creators making the move from digital platforms to traditional TV, often bringing their engaged followers with them.

At our next TRC Network event, we’ll be discussing collaboration between brands, broadcasters, indies and influencers with an expert panel who’ll share their own experiences of collaboration, plus their thoughts on the future of influencers in broadcast and advertising.

Thursday 12th September
6pm -  8pm
Clockwise, 77 Renfrew Street, Glasgow, G2 3BZ

Our speakers are: 
•    Louise Thornton, Commissioning Executive for Digital, Social & Youth, BBC Scotland
•    Paul Crompton, Director of Jamie Genevieve #Unfiltered, BEEZR Studios
•    Gerard Costello, Executive Producer of Scotland's Home of the Year, IWC Media
•    Melissa Rynn, Digital Innovations and Insights Director, Wire 

There will be drinks, discussion and plenty of time for chat. Places for this event are limited - get in touch with Michelle to reserve your free place. 

About the author

Michelle Conlin

Michelle is Marketing Executive at TRC and leads on events.