Look East: Could your Company do Business in Asia?

Workshop: 5th March 2018

Clockwise, Glasgow City Centre 9am- 5:30pm

The Asia Pacific region is home to the world’s fastest growing economies and presents a wealth of opportunity for Scottish businesses. Join us on the 5th March for an intensive one-day introduction to Asia markets and explore why your company should consider looking East for partnership, investment and sales. The workshop will focus on doing business in Singapore, often considered a gateway to the rest of Asia or ‘Asia for beginners’!

The workshop will be led by Hugh Mason, Co-founder and CEO of JDFI, Southeast Asia’s first accelerator programme for tech entrepreneurs. Hugh moved from the UK to Singapore ten years ago and has since helped over 70 businesses raise tens of millions of dollars.

The workshop will include case studies Skyscanner and Dog: two Scottish companies who “looked East”, made the leap and have seen their success soar as a result.

Is it right for me?

Look East is open to companies with ambition, working in Scotland’s digital and technology sectors. You could be a new start-up with an international outlook or an established digital business on home turf looking to explore new markets and territories.

We are encouraging companies to use this workshop to explore whether Asia would be right for your business- now or in the future. You will come away with key insights into the benefits and challenges of growing your business abroad, and the practical element of the workshop will give you a clear indication of whether your business is ready to Look East.

Look East is funded by our partners Scottish Enterprise, Creative Scotland, BBC and Channel 4. Delegate fee: £75.

If you would like to reserve a place on the programme please email michelle.conlin@trcmedia.org


  • Why Look East? – The pull of Asia and the push from home markets
  • How to expand east – Mapping, target markets, pros and cons
  • Case Studies – Scottish companies present their experience of doing business in Asia
  • Navigating cultural differences
  • Business Model Analysis
  • Market Analysis
  • Identifying and approaching key gatekeepers on the ground in Asia
  • Action planning