Meet the Delegates: Cross Creative 2017

Posted by on Mar 22, 2017

After a six month training programme at the TRCmedia offices in Glasgow, seven of Scotland’s leading digital media professionals are heading out to San Francisco and Silicon Valley to meet some of the world’s most exciting and innovative tech companies. We caught up with the delegates before the trip to find out their highlights of the programme so far and to look ahead to the San Fran trip.

ben-hBen Hutton

Client Services Director, xDesign

xDesign is an app development company – focusing on producing software that lives in your pocket.

Increasingly our work has taken an enterprise focus and this has helped us more than double in size in the last couple of years. We now count, PayPal, the World Health Organisation, Abellio, and NHS Scotland amongst our clients. Most recently we have begun a process of producing our own products and IP.

I primarily deal with ideation, solutioning, creative problem solving and pitches – as well as the elements that go with being a Director/part owner of a business.

What has been your highlight of the programme so far?

The negotiation week. We were able to immediately apply this to our business and it increased our profitability on an existing project.

 What excites you most about the San Francisco trip?

Access to the real versions of people. It’s like being able to reach into your monitor weird science style and connect with people and organisations normally only followed online.

 Any advice for those considering applying to Cross Creative in the future?

If you want to be a better version of yourself you should apply.


marcus-fMarcus Fields
Joint Managing Director, School Cloud Systems

School Cloud Systems is an award-winning software company providing web-based products used in over 2,500 schools in the UK and worldwide.

Marcus started the business aged 16 with a high school friend, Robbie Beattie, after selling an online booking system to their school. Ran as a hobby while in high school and University, we were praised for exceptional customer service and even signed a reseller agreement with FTSE 100 company along the way.

Now several years post University, we have a team of 10 and are setting our sights on the international market.

Why did you apply for Cross Creative?

To learn from others in Scotland and to be inspired by the incredible people we’ll meet in San Fran.

 Can you sum up your company in 140 characters or less?

Multi award-winning EdTech company started by two 16 year olds and now in over 2,500 schools & over 1 million users.

What excites you most about the San Francisco trip?

Not just seeing the cool offices, but hoping to capture some of the SV magic.

michael-hMichael Hart
Creative Director, The Union

The Union is a full service creative agency based in Edinburgh and Leeds. We create and produce online and offline campaigns to engage with our audiences wherever they are. Our clients include the Scottish Government, VisitScotland, ScotRail, Quality Meat Scotland, Skyscanner, Worldwide Cancer Research and Scottish Enterprise.

Our currency is creativity, and our Ideas are brought to life across a multitude of disciplines to help transform businesses. Digital offers us more opportunities to be creative whilst offering more challenges to maintain our standards.

I am responsible for the creative product across all the channels.

What excites you most about the San Francisco trip?

The once-in-a-lifetime opportunity to meet and learn from some of the world’s most dynamic and successful companies.

 Any advice for those considering applying to Cross Creative in the future?

Do it.

stuart-dStuart Duncan
Head of Digital Delivery, Radiator

Radiator is a Glasgow based full service agency that was formed in 2002. We focus on delivering results for our clients via strategic marketing, innovation and creative, user-centric design all utilising the latest cutting edge technology.

We currently manage the digital presence of approximately 110 companies across a variety of sectors. Key clients include Edinburgh Zoo, Mactaggart & Mickel, Scot JCB and EICC.

In my role I work with clients to define their digital strategy and also oversee all aspects of our digital output via our team of designers and developers.

Can you sum up your company in 140 characters or less?

We are a digital agency. We do digital marketing, design and development and do it brilliantly.

Why did you apply for Cross Creative?

I was looking to meet and learn from similar companies and gain access to top companies and individuals.

scott-gScott Gilmour

A hugely passionate UX & UI creative with over a decade of experience blending innovation and practicality with a dedicated focus on business results. A belief in collaboration, education and transparency to inspire both client and internal teams alike.

Unquestionable commitment to research and strategy have led to projects for clients such as EDF Energy, Kings College London, Victoria Beckham, University of Southampton, London Philharmonic Orchestra, Glasgow City Marketing Bureau and Benromach Whisky with further extensive experience within sectors such as Finance, Education, Hospitality, Drinks, Arts and Culture and the Public Sector.

 Why did you apply for Cross Creative?

To learn more about myself. Push my own limits. Look to develop my own skills. Make new connections. Have new experiences.

What excites you most about the San Francisco trip?

Google. Dropbox. Lyft. Amazing companies telling the story of success and continued growth.

Any advice for those considering applying to Cross Creative in the future?

Just do it. You’ll learn so much about yourself and come away better prepared for your company and personal growth.

matt-fMatt Farrugia 
CEO, Bemo

Bemo are a Mobile Experience Agency headquartered at CodeBase in Edinburgh. We help ambitious startups and innovative organisations to discover, define, develop & deploy business critical mobile products and exceptional customer experiences. We started 6 years ago as a purely mobile engineering company but over the last 12 months we have re-branded, and broadened our offering out beyond mobile and into UX and design. In 2016 we have worked with both startups and major brands, including Skyscanner, STV, Tesco Bank and Udacity.

I have a background in engineering but my role now straddles strategy, finance, business development and operations.

 Why did you apply for Cross Creative?

I wanted to push myself out of my comfort zone.

 What excites you most about the San Francisco trip?

Getting the chance to meet some of the companies that I’ve admired for years.

 Any advice for those considering applying to Cross Creative in the future?

Definitely apply. You get lots of value from the cohort as well as the content, never mind the trip.

nathan-fNathan Fulwood 
Founder and Strategy Director, CreateFuture 

CreateFuture is a digital brand engagement agency based in Edinburgh. We launched in April 2016. We offer creative, brand and business strategy. We work on-site with our clients, alongside their existing teams. We practice an unusual level of openness and honesty, co-creating strategies that can be tested quickly.

The approach, while still being refined, has been well received. We are working with clients across the UK and US including Penguin Books, Prudential, Hymans Robertson, SCUF Gaming and a few others.

We have 5 staff, and a small number of experienced, senior consultants to support us. We don’t do production but have a close family of partners across the UK.

I typically focus on the business and technical aspects of a client’s strategy, but I’m a proud generalist so I’m as happy developing creative as I am a business case.

Why did you apply for Cross Creative?

To connect & learn from my peers and be inspired by who we meet in San Francisco.

 What has been the highlight of the programme so far?

Action learning and Leadership training, plus learning from my course mates.

 Any advice for those considering applying to Cross Creative in the future?

Be honest on your application, as you’ll get the most out of being honest if you get on the course.

Keep up to date with the Cross Creative San Francisco trip over on #TRCcrosscreative: Twitter for nuggets of Silicon Valley gold and Instagram for selfies with the giant thumb over at Facebook HQ.  

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